Knozone's new site finally launches!

Over the past few months The Basement has been working with Miles Design to create the new look for Knozone, an organization championing Indy's clean air movement. Personally, I really enjoyed working on a site for a client like this. (Now, if only we could do the same for Indy's water quality!)

On this site I wore several hats.

Art director (oversaw motion, additional design needs such as charts and buttons, helped troubleshoot problem areas our interactive team faced)
Lead designer (main homepage and overall sub page look and feel)
Time line animator (poofing clouds, balloon siren, air whisp animation)

Miles developed the idea of the skyline and displaying content between buildings, and it was our job to figure out how to make it work. There were tons of challenges that our interactive team had to solve and they did an awesome job!

I'm so happy to see it live! Nice work everyone!!! Check it out!

http://www.cleanairmatters.org/

by hand

Designers, I'm sure you've scoured dafont.com for the perfect handwritten font at SOME point or another. Some designs just call for something less structured and more alive. Not to mention the whole DIY look has been super trendy for a while now. I guess it's the charm of something created by hand and the flexibility of the digital world. It's nice.

These handwritten fonts are nothing new. If you can't find something that you like on dafont, or you don't want to risk seeing the font you use on another design, there are hundreds of different ways to do create your own. I've known this was a possibility, but it wasn't until today that I finally took a moment to give it a try.

I can't believe I hadn't done this before. It literally took 15 min. I created mine with the online font generator at www.yourfonts.com.

Let me sum up:

1. Go to www.yourfonts.com and print out the character template
2. Fill out the template in a thin black sharpie (or thick if that's your bag)
3. Scan the template you just filled in at 300 dpi
4. Upload it
5. Get custom handwritten font to install on your computer!

Here's what my character template looked like all filled in:

In my haste, I did not pay as much attention to the hashmark guidelines as I should have, and as a result a couple characters (the lower case u and the . ) are either a little too high, or a little too low, but for the most part it worked out flawlessly.

Even if you're not a designer, this could be a cool thing to play with. I can see scrapbookers getting some good use out of this, and maybe cooks who want to preserve recipes in their mom's handwriting but are a bit too much of a search junky/technophile to rely totally on recipe cards. I realize this is cheating, and it's no where near as close as a scan of the card or the real thing, but it could be better than straight up Arial. Just an idea.

Any other ideas for how a custom handwritten font could be used?

(The above photo was taken through the viewfinder of my kodak duaflex II camera with my Digital Canon Rebel. I processed the colors in photoshop and used my fancy new handwritten font to label it. Talk about combining the digital with the DIY. Alex's grandfather worked at Peerless for nearly his entire life. This building has a special place in the hearts of his family. It feels nice to have a picture of it.)

Wednesday Desktop Background Freebie

Select your screen resolution: 1920 X 1200 | 1280 X 960 | 1024 X 768

Who doesn't love free things!? I personally like to change my desktop backgrounds often. Sometimes I make my own, other times I really like having another artists work to look at.

A week or so ago, I was playing around with the photo that I used in the processing tutorial and created a simple desktop background with it. I got to thinking that if I love free high-quality desktop backgrounds made by other artists, maybe I should contribute one of my own to the community. So here it is! Take it if you want it! Totally on the house.

Precise Path Robotics Site is Live!

We at The Basement Design + Motion have been working with a local robotics company, Precise Path Robotics, for the past several months to create promotional and educational materials for their product the RG3, the worlds first robotic greens mower. It's been really neat to work on a project for such a ground breaking product!

Today they're unveiling the mower at a trade show down in New Orleans. We produced video's that will play in their booth to help them explain what the mower can do and how it can benefit greens keepers. The mower is so new they needed to show it's capabilities through 3D animations. (Photos of the booth yet to come.)

In addition to the videos, we produced an online experience where greens keepers can learn about the mower, get detailed spec information, and sign up for the newsletter and road show.

We're very proud of the entire campaign! My role involved art directing the website from the ground up. I had a lot of fun. Each part of the process was an opportunity to learn, from the first meeting talking to the client about the image he'd like to project to working with a team of 3D artists, compositors, designers, and interactive developers to create the final product. Having access to such a talented and diverse pool of talent made my job a joy!

So here it is, the unveiling of our latest project www.precisepath.com.

Playing with the mood of a photo

After looking through the images I took during my antique camera photo shoot, I thought it might be fun to pick one and try to play with the tone of the image. I wanted to keep the effect subtle, but still give it a bit of a mood. For this tone I chose to draw from the look of film developed in the 70's. Here's a tutorial of the techniques I used to achieve these results.

Here's the original photo

New 50 mm Prime Lens

I can't believe what a HUGE difference this new 50 mm prime lens makes! I did a photo shoot of a couple antique cameras we have in the house today and was really excited to see the results. The cameras are so beautiful! I think I'm going to have to print out the series and hang them all together somewhere. It might even be cool to see if there's a coffee shop or something that would be interested in the series as part of a local artist gallery of some sort. I'll have to look around. Thanks for the extra inspiration to make the purchase, Steph! I love it!

Honored to be a guest blogger

Today I'm very honored for the opportunity to be guest blogging over at Shutter Sisters as a Friday Featured Resource. Thank you for allowing me to contribute a thought to such an inspirational and talented community of women, Tracey. Happy Friday everyone!