Thursday, June 17, 2010

Buckets For The Cure

The last design that I worked on before I left for maternity leave was KFC's Buckets for the Cure Site. The purpose of the site was to accompany KFC's pink bucket campaign, during which a percentage of the sales from the pink buckets went to the Suzan G. Komen For the Cure Foundation. This site allowed people to read about and upload personal stories of breast cancer battles, get information on breast cancer, and donate to Susan G. Komen For the Cure. We worked with Creative Alliance, KFC, and Komen to create this site.

Unfortunately, by the time I returned to work, the campaign had ended and the site was no longer hooked up to the system containing the stories and twitter feed. But you can get the general idea of what the site involved.

We wanted to present the gallery of stories in a unique way that reinforced the KFC pink bucket campaign. To accomplish this we created a pink bucket formed by photo squares. The uploaded stories were pulled from a database and populated the squares. You could spin the bucket to see other stories or search for someone specific. Once you clicked on a photo all of the photo squares flipped over and filled in the cracks, then the story appeared on the bucket.

Once you selected a story you could use the arrows to flip through additional stories or you could return to the bucket photo gallery and choose someone else. Our flash team did a fantastic job. I especially loved the work they did with the bucket using Papervision. Nice work guys!

1 comment:

Taha Khan said...

This is such a lovely design and I love the over all feel of it. Gr8 work. Another eye candy out from thebasement :)