Transitions Lenses Eyeglass Guide 2.0

So I just realized I'd never blogged about the launch of our latest project for Transitions Lenses.

We worked with Brandwidth to create an online quiz of sorts to educate the user on lens options that might fit their lifestyle. At the end of the quiz it allows the user to print out their results in a format that will help her eye care professional work with her to decide which lens options would best suit her.

My job was the general look and feel of the animations. Stanley and I worked together to create assets, and then I animated the videos. Brian was in charge of general art direction, interface design, and 3d assets, and Mark did all the flash work for the tool.

Check out the tool and anywhere you see a yellow button like this:
you'll be able to check out one of my animations. I'll try and work out a way to get the video's in my blog.

Elizabeth's Story Launches!

My buddies at Mediasauce informed me that the last project I worked on while I was there finally launched. Check it out! Maybe even donate to help Riley Hospital build their new patient care tower. :) www.elizabethsstory.org Great job guys!

Invitation Revisions

***SEE REVISON 3 at the BOTTOM OF THIS POST***
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Thank you SO much to everyone who gave their opinions, impressions, and suggestions. It was great feedback. Here is a first round of revisions where I focused on the following:

-playing up the ticket theme
-keeping the visual interest of the asymmetrical design
-keeping the information organized and easy to read making the title, sara and robs name, and the date/time the dominant information
-minimizing the feeling of currency
-reducing the overly formal feeling, while maintaining the elegance fitting to a wedding

I'd love to hear feedback based on these revisions. Did the changes do what I set out to accomplish. Are there other areas where maybe I've missed the mark or something still feels a bit visually unsettling? Thank you so much for your time and your thoughts.

***UPDATE***

Mindy, I hear what you're sayin about the address, that was the thing I pissed around with the most during my quick little revision stint this afternoon, then I decided to give up and mow the grass. ha Anyway, I was afraid to cram too much stuff on the left, but I think it's better than having it along the bottom. On the reception card the address isn't necessary, and i suppose since there will be a map and directions on the back, I could leave it out of this one... hmmmm... it certainly would fit nicer. I'll talk to the bride to be about it and see what she's cool with. If she does decide she wants it all on the front, here's a better arrangement.

Shelly, thanks! You're so supportive :)

Brian, oh yes, the dog will get some love on the opposite side of the Wedding card. It wouldn't be Sara's wedding without it!

***UPDATE***

Here is the third round of revisions where I focused on the following:

-re-creating the "admission" block to fit with the elegant design of the rest of the ticket better and punch up the decorative border.
-adding the dotted divider between the admission stub and the rest of the ticket to visually enforce the ticket theme.
-incorporating the date into the design a little more while still keeping it separate and easy to spot, also added the Saturday back into the date.
-adjusting the title font to something with a little more punch
-changing the wording in the copy to say "dinner" as opposed to "reception" to avoid sounding repetitive

Wedding Invitation

----------Final Invitation Design Posted 9/29/08----------

It has recently been brought to my attention that I never posted the final designs so here it is!

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Invitation Back

Invitation Front (Option 1)



Invitation Front (Option 2)



Invitation Front (Option 3)

The idea behind the invite was a ticket theme, an idea that Rob had, but that Sara wasn't crazy about. After we talked about an option where we could make it look less like a sports ticket and more like a broadway show or almost circus-esque ticket she thought that would be very cool and different. Her other request was to involve her dog in some way.

Also in the envelope there will be a reception card that is the same size as the invite card. It will be a similar design but will say "reception" instead of ceremony and the back side will be a map and directions. There will also be an rsvp postcard that will be themed accordingly without being too matchy matchy.

Anyway, your reactions and feedback would be GREATLY appreciated, not just to make sure that Sara and Rob's invite is the best that it can be, but also because we'll most likely use these elements in future designs.

Bored Bird

Rawr... oh look.... i'm ravaging the city... it's so... tiring.

Just a work in progress... working mostly with character personality, no color or attention given to environment style yet.


After some mouth tweaking it went off to Brian who developed the color scheme and placed him in the city environment. Here's a sequence of his animation that will serve as the opening for our demo reel.

Elizabeth's Story Animations

Here's a quick preview of some Elizabeth Story animation progress.